Creating online presence

Take a minute and go to a search engine in your web browser. Try typing in and searching your name; then look through the results(both images and text) carefully. Are you okay with what’s public about you online? Some results that you expect are welcome, while others may cause you some concern. This is what employers or everyone can see. Think— is this everything you want them to see? If not, this is where social media can help. Your online identity is an important part of who you are.

Some suggestions

1. Redesign online footprint
Visit your social media accounts and check your privacy settings. Make sure you are comfortable with prospective employers seeing posts that are visible in connection with your name. You may consider the topic, tone, and language of your posts. You can certainly leave your accounts open and visible to the public, just be mindful of what you share.

2. Create a professional profile
This can be the center of your professional identity online. LinkedIn is a great place to communicate your experience and skills and to connect with friends and coworkers. The profile’s work experience section is essentially an extended resume. Employers will definitely look at this information, so make sure you treat it as your online resume.

LinkedIn benefits

1. With over 400 million global users, LinkedIn is a social networking platform that highlights your professional experiences and connects you with other professionals through mutual connections.
2. For most individuals, the LinkedIn profile is the first result when someone searches for them on the Internet
3. One of LinkedIn’s best features is connection visualization, which allows you to see how you are connected to other professionals.
4. LinkedIn also lets you showcase professional proof.