A case (sometimes case study) interview is the analysis of a hypothetical business question. Unlike most other interview questions, it is an interactive process. Your interviewer will present you with a business problem and ask for your opinion on resolving it. Some organizations, especially management consulting firms and companies recruiting for entry-level training programs, rely on case study or situational questions to evaluate a candidate’s analytical skills.
Why case interviews?
A case interview is used for the evaluation of following things:
How you approach a problem?
How you engage with people?
What you know about business?
How to approach
Use the mnemonic ATAS: Ask, Think, Answer and Summarize.
Ask: Ask the clarifying questions to the interviewer.
Think: Take your time. Keep calm and think.
Answer: Whatever solution comes to your mind, start explaining about how you reached?
Summarize: At last summarize your final solution for the case.
Your client is one of the leading manufacturers of CFL bulbs. Recently it has noticed a decline in profits. Why are the profits declining? What can the client do?